Know About Social Media Marketing – onumujeres-ecuador

Employer branding online: Companies can use their social media channels to promote not only products but also themselves – as an employer.

Companies can make excellent use of their own social media channels for recruiting. Almost all experts agree on this – and many companies are already making diligent use of the opportunities offered by social networks. In our experience, one aspect is often still neglected: Social media can also be used perfectly for employer branding.

Know About Social Media Marketing – onumujeres-ecuador

Applicants find out more about social media

Before there is an invitation to an interview, the public profiles on platforms are checked. Applicants for a position today have to expect that. But this is not a one-way street – employees also look around the online presence of potential employers. Ultimately, potential candidates want to understand what makes the company tick and clarify whether it offers the desired environment.

Instead of using social media primarily to promote their products and services, companies can also use them to convey the most attractive (and at the same time accurate) picture of themselves. No doubt about it, this includes the photo gallery from the Christmas party – but that’s not all. The fact that you celebrate once a year in a lively group has very little to do with what a standard working day looks like or the value a company attaches to its employees. Here are some suggestions how the different platforms can be used sensibly:

  • Someone in the company has completed further training? Post portrait photo with a diploma on Facebook: This shows that you not only give time for further training but that you are also proud of your employees and their successes.
  • Has a member of your team published an article in a magazine or on an online portal? You post the link to this with a personal mention on LinkedIn (or XING) – and achieve two things. On the one hand, you demonstrate your company’s expertise; on the other hand, you acknowledge that this is based on the knowledge and skills of your staff.

Чем SMM лучше или хуже обычного маркетинга?

  • Have you won a new customer? Don’t just post a link to their website or a simple logo, but rather a photo of the team responsible for the success. The customer can also be seen on it (if such an image exists), or, for example, the product that you are allowed to deliver. The key is the message: WE did it.